My Portfolio

Over the past few years, I’ve worked across healthcare, wellness, SaaS, and B2B brands, helping shape everything from landing pages and email campaigns to growth strategy and digital experiences. Here’s a selection of projects that reflect the kind of work I love most.

Click any tile below to explore the full case study.

Wrote and structured the “AI Content Creation” page as part of Continuum’s site relaunch, blending SEO strategy with clear messaging to highlight the value of their visual production services.

Wrote and structured the “AI Content Creation” page as part of Continuum’s site relaunch, blending SEO strategy with clear messaging to highlight the value of their visual production services.

Crafted full-site messaging to reflect a high-energy, community-driven fitness brand, blending product storytelling with a results-focused tone.

Crafted full-site messaging to reflect a high-energy, community-driven fitness brand, blending product storytelling with a results-focused tone.

Wrote landing pages and feature content for a B2B SaaS platform, distilling complex capabilities into clear, benefits-driven copy.

Wrote landing pages and feature content for a B2B SaaS platform, distilling complex capabilities into clear, benefits-driven copy.

Developed direct response email campaigns for new product launches, increasing product visibility and driving clicks with concise, persuasive copy.

Developed direct response email campaigns for new product launches, increasing product visibility and driving clicks with concise, persuasive copy.