With a background in political science, I’ve always been fascinated by what drives people, shapes decision-making, and influences the way we interact with the world around us.

I started in SEO and content writing, but over time my work expanded into digital strategy, customer journey optimization, and conversion-focused experiences across healthcare, wellness, e-commerce, and B2B brands.

Since then, I’ve worked on website overhauls, landing pages, support content systems, and brand messaging projects for both growing startups and established companies. Most of my work sits somewhere between strategy, structure, and communication.

Outside of marketing, I’ve always been drawn to storytelling, psychology, and digital behavior. That perspective shapes a lot of the work I do today.