Overview
This is a snapshot of the larger website relaunch project I completed for Continuum, a marketing execution platform. I was brought on to support their SEO strategy, but my role quickly expanded to include content direction, copywriting, and structural input across key pages. The AI Content Creation page is one example of the broader work I led during this engagement. Continuum’s site needed stronger SEO performance, clearer messaging, and a more cohesive user experience. Their previous content lacked structure and did not reflect the full value of their AI-powered tools.

What I Did
• Took lead on content direction and copy for high-impact landing pages
• Rewrote the AI Content Creation page to align with EEAT principles and SEO goals
• Proposed new structural elements including feature highlights and keyword-optimized subheads
• Balanced technical language with a more approachable, human tone
• Worked cross-functionally with designers and developers to align copy and visuals

The Result
The updated content supported a successful site relaunch, helping Continuum present a stronger voice and improved clarity across their platform. The AI Content Creation page became a key asset in their lead generation strategy, and the new structure laid the groundwork for stronger SEO performance sitewide.