Overview
Mars Air needed a more strategic and consistent approach to their email marketing. While they had a wide range of products and industries they served, their email content wasn’t fully aligned with seasonal relevance or customer needs. They wanted campaigns that would spotlight their offerings in a timely way—like highlighting air curtains for cleanliness during peak flu season—while staying on-brand and engaging.

What I Did
• Planned and executed quarterly email campaigns with seasonally relevant messaging
• Highlighted key projects, services, or industry verticals depending on the time of year
• Developed campaign hooks around specific seasons or holidays, such as hygiene during flu season or energy efficiency in summer
• Wrote and edited each email with a clear subject line, CTA, and brand-aligned voice
• Collaborated with the internal team to align emails with broader marketing goals and product rollouts

The Result
These campaigns became a key part of Mars Air’s outreach strategy, helping them stay top-of-mind with their audience while reinforcing their value across different seasons. Open and engagement rates improved over time as content became more tailored, consistent, and timely.