Overview
Hardcore Fitness brought me on to refine their landing page copy and improve searchability while preserving their unique voice. As a bold and energetic fitness brand, they needed copy that reflected their intensity and drive. They were also looking to increase site traffic and visibility through stronger SEO. The goal was to shape the language with the same intention they bring to their classes: focused, powerful, and motivating.

What I Did
• Rewrote and tightened core landing pages to better reflect brand tone and user flow
• Applied SEO principles using EEAT guidelines to strengthen credibility and improve visibility
• Helped define their ideal client to guide voice, messaging, and future marketing efforts
• Conducted regional SEO research to align copy with the specific areas they serve
• Highlighted key offerings including transformation programs, community culture, and nationwide accessibility
• Removed buzzwords and generic phrases to create more distinctive and human messaging

Results
The updated copy helped Hardcore Fitness present a stronger and more consistent voice across their site. It also laid the groundwork for better performance in search, helping users find them more easily while getting a clear sense of what the brand stands for.