Overview
Kantata is a B2B SaaS platform that needed clearer and more strategic website copy to communicate its value to enterprise buyers. Their messaging was inconsistent, sometimes overly technical and sometimes too vague, which made it difficult for users to quickly understand what the platform offered or why it mattered. They needed content that was polished, user-centered, and aligned with the expectations of professionals in the B2B space.

What I Did
• Refined key landing page and platform messaging to highlight Kantata’s value proposition
• Translated complex SaaS features into clear and benefit-focused language
• Structured content to align with professional B2B communication standards
• Improved page flow and scannability to support clarity and conversion
• Optimized back-end metadata including page titles and descriptions to enhance search visibility
• Ensured consistency in voice across solution descriptions and service categories

The Result
The new copy helped Kantata connect more effectively with its enterprise audience by making the product’s value easier to understand and more compelling to act on. The back-end SEO enhancements supported improved search performance while maintaining a clear and professional tone. This project also expanded my portfolio into the B2B SaaS space and demonstrated my ability to adapt messaging for technical and business-driven platforms.